Subscribe to RSSArchive for July 22nd, 2008:
Personal Trainer Business Bell Shaped Curve
Do you realize your personal trainer business is comprised of a bell shaped curve? It is quite simple. You have A personal training clients, B clients, C clients, D clients, and F customers.
Sit down and rate each of your fitness clients using the following criteria:
A - Fitness training clients that never cancel, are 110% committed, and do extra exercise even when you are not present are considered your top A clients. Each workout they work at close to top intensity, and are really a joy to work with.
B - A “B” personal training business client is one that shows up 90% of the time, and gives effort, but are not as enjoyable to work with as “A” clients.
C - A “C” fitness client makes up the majority of your clients. They show up most of the time. Put in average effort. Don’t do much when you are not fitness coaching them, and train at average exercise intensity.
