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Effective Communication In Your Fitness Business

Allow me to make the mistake so you don’t have to!

It was just a typical day in Beverly Hills, California as I drove to my next personal training business appointment.  I was scheduled to see a 71 year old client named Sue at 10:00 am.

It was just an ordinary Wednesday as I rang her doorbell, and was escorted by the housekeeper to the gym room. I was always used to waiting a few minutes for Sue to get ready to exercise. Ten minutes went by. After close to 20 minutes of waiting, Sue’s husband, Dave, entered the workout room only to tell me Sue had a headache, and for me to call her later today.

After driving to Sue’s house, waiting for twenty plus minutes, I left will a half hour of dead time.

After 1pm, on the same day, I called her just as her husband requested. Sue said she felt better, and wanted to know if I could come back at 3:30 (on the same day) for a workout. I granted her request.

Fast forward ahead to invoice time. I presented Sue with an invoice that listed both 10:00 am, and 3:30 pm as a session each. Therefore, she was appropriately billed for two hours (sessions) of my time that particular day. After all, I briefly mentioned my 12 hour cancellation policy upon signing her up as a client.

Guess what? A couple of days after handing her an invoice, she cancelled all her personal training sessions with me, and waited to pay me for 2 month.

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