Archive for July, 2009:
Top 10 Personal Trainer Business Sins
Are you in the personal trainer business to excel, or just get by? Many fitness trainers simply sabotage their income by committing at least one of the top 10 fitness trainer sins.
When you enter the fitness training business, you are focused on helping people improve their health, fitness, and quality of life. In return, you expect a nice financial reward. If you would like to cash in on that, right away, then pay very close attention. You must not commit even one of these personal trainer business sins mentioned below.
Top 10 Personal Fitness Trainer Sins
1. Unprofessional behavior.
Acting in an unprofessional manner will kill your personal training business. You do want to command a large fee for your fitness business services, don’t you? Don’t you want to make $100 plus, per hour, for fitness training? If so, then be professional, and show you deserve those fees.
So what is being professional anyway?
It is the way you carry yourself. I always recommend a personal trainer carry themselves with sophistication, and dignity. That also means clean dress, hygiene, attitude, enthusiastic, prepared, and alert. Just remember, act as if people are paying you a personal trainer salary of $200.00 per hour. You are a highly paid expert that can change peoples lives. Now act like one.
2. Not paying 100% attention to clients during the training session.
When a personal trainer business client hires you they expect you to be 110% focused on them, and the specific challenges they are having. It is all about them, and not you. Therefore, during sessions, don’t answer phone calls, talk to other trainers, daydream, or lose focus on what the client really wants. Remember, a fitness training session is about the clients needs, not yours. Stay ultra focused on them; and the goal taking them from A to B.
3. No marketing or plan.
Selling personal training is a must for any fitness professional whether you are a club personal trainer, or own a fitness training business. If you can’t sell yourself, and your services, you won’t build much of a personal trainer business. It just won’t happen.
Marketing personal training means not only having sales skills, but also an effective fitness business, and marketing plan as well. How many professional fitness trainers have a written down marketing plan? Not too many!
For a proven success blueprint on how to successfully market yourself, and your business go to personal training business.
If you are not proficient in this area brush up on your personal training education of sales, and marketing. The most successful, six figure, fitness pros’ really understand this concept.
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Personal Trainer Marketing Magic
Do you want more personal training clients? Do you want a whole lot more training clients? In the audio below I discuss the most powerful, least expensive (FREE) personal trainer marketing tip that easily attracts clients quickly.
This one major personal training business tip is responsible for building a sizable part of my fitness business. It is easy to do, free, and takes very little time. As a matter of fact, you don’t even have to do it yourself. It is done for you!
I strongly urge you to listen to she short audio below to discover exactly what I am referring to. It is simple, and works extremely well. This is by far the most powerful personal trainer marketing strategy!
Go ahead, right now, listen to the short audio, and please implement this personal trainer marketing tip immediately. You won’t be sorry! Enjoy.
Personal Training Business Boom

According to the United States Department Of labor - Bureau Of Labor Statistics the personal training business, and fitness industry will boom. Growth in the fitness business is expected to increase much faster than average for all occupations. That is good news!
Pay close attention! The fitness industry is a place you will want to be. Employment is expected to grow 27% from 2006 to 2016. The time to build your personal training business, or fitness related career is right now. Don’t wait another second. Bureau Of Labor Statistics Report reveals my bold claim.
So why is the fitness industry booming? Here are the current trends:
Trend 1 - People are gaining more fat than ever. Recent reports reveal obesity is still on the rise. More people will need our fitness business services as a solution to obesity, and the health complications it causes. A rise in obesity equals a huge opportunity to assist more people.
Trend 2 - Baby boomers are aging! They want to stay fit, and live a long, high quality of life. There is an excellent opportunity emerging in the baby boomer, and senior markets.
Trend 3 - Health care costs are rising. With national health care on the horizon, prevention will be a key in keeping medical costs down. There is no better way to prevent illness than to exercise, and eat a healthy diet.
Trend 4 - More and more research is accumulating regarding the positive effects of exercise, and how it helps mind, body, and spirit.
Trend 5 - More people are turning to personal trainers to help them get into shape. The personal training business profession is becoming more recognized, and respected as a viable solution.
Trend 6- More sedentary lifestyles. The information age has put human beings into a sitting positon for too many hours each day. We are sitting too much. People are not moving. Also, as a result of budget cuts, physical education is being reduced, or cut out of some schools entirely. This leads to opportunity for fitness professionals.
You have opportunity everywhere in the fitness, and personal trainer business. You have the choice of working for a club, hospital, or a fitness training business. You have the choice of financial independence by starting your own personal trainer business, or working as an employee. Your job, and business outlook looks promising. There are many directions in which you can go. Don’t let up!
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