Archive for February, 2011:
Fitness Business Scope Of Practice
As a professional your fitness business has a distinct responsibility of staying within a particular scope of practice. Many personal trainers either have no idea about this scope, or simply ignore it. 
When a personal training business signs up a new client the fitness professional does whatever they can to help that client reach their ultimate goals even if it requires doing things they are not qualified for. This all comes from a desire to impress the new client by having all the answers. Don’t you want your fitness business to look brilliant?
So in order to impress clients many fitness trainers play doctor, physical therapist, massage therapist, psychologist, nutritionist, and even chiropractor. You quickly forget you are a professional fitness trainer, and not one of the professions mentioned above.
Crossing outside of your personal trainer business scope of practice can be very dangerous! You are not qualified, or licensed to be a doctor, or physical therapist. Therefore, do not pretend to be one. Doing so will be setting yourself up for potential legal trouble.
So what can you do? What is a professional fitness trainers scope of practice? It is to assist, or coach pain free individuals into better physical conditioning leading to greater health, and well being. The key word is pain free. If a client has pain that is where a fitness business should be referring out to a qualified health care practitioner.
Personal Training Business Residual Income
If you are a fitness professional like myself you enjoy coaching people in your personal training business to become healthier, and more fit. We do it to help people, right? In return we are paid for our knowledge, and expertise.
The challenge occurs when we can only impact one person, or a small group of people at a time. To me this isn’t efficient. Yes, it is satisfying, but not terribly efficient. Imaging being able to share your fitness knowledge with millions of people. Couldn’t you impact more people? In return, be rewarded financially for helping many more people. The answer is a big yes!
In the video below I reveal what you need to do to get your fitness message out to millions of people. Instead of helping a handful of people imagine touching the lives of hundreds, thousands, and even millions.
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