Personal Trainer Business Bell Shaped Curve

Do you realize your personal trainer business is comprised of a bell shaped curve? It is quite simple. You have A personal training clients, B clients, C clients, D clients, and F customers.

Sit down and rate each of your fitness clients using the following criteria:

A - Fitness training clients that never cancel, are 110% committed, and do extra exercise even when you are not present are considered your top A clients. Each workout they work at close to top intensity, and are really a joy to work with.

B - A “B” personal training business client is one that shows up 90% of the time, and gives effort, but are not as enjoyable to work with as “A” clients.

C - A “C” fitness client makes up the majority of your clients. They show up most of the time. Put in average effort. Don’t do much when you are not fitness coaching them, and train at average exercise intensity.

D - Being a “D” client is considered one who cancels as much as they workout. They never really give 100% effort, and won’t do anything outside of your sessions. They constantly complain about not getting results, and are a drain to work with.

F - An “F” personal training client is one that cancels, or no shows more than they train with you. They always have excuses. They never give even close to 100% effort, and complain all the time. Personality wise they give you a complete headache. They constantly change appointments, and take up a lot of your time physically, and emotionally. If you are running a personal trainer business you probably have 2 - 4 clients like this, but not many more.

After grading each of your personal training clients you most likely end up with a bell shaped curve. Most of them are “C” clients.

Now your goal running a personal training business is to strive for A, B, and C fitness training clients only. It is important to weed out the D, and F clients.

By weeding them out you can simply tell them you feel they are not receiving full benefit from your services; so therefore, you feel it is best for them to take a break until they can make a firm commitment to their appointments with you. Come up with a classy way of cutting ties.

When building a personal trainer business it is important to put all your energy on the A, B, and C fitness training clients. The D, and F clients will either drop out, or you can designate them for reassignment.

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