Subscribe to RSSPersonal Trainers Need Business Direction
We, as qualified personal trainers, get plenty of anatomy, and physiology training. However, what type of business training in sales, and marketing do we receive? I just heard a big nothing!
True, personal fitness trainers are passionate educators, but also need to be sales people. It is a fitness trainers job to sell clients on the concept of fitness training. After conducting a little study, I have found that the personal trainers who are trained, and understand business, and marketing are the ones that make the most money, hands down.
It didn’t matter if a fitness pro was an exercise physiologist whiz. The professional mastering the skill of sales, and marketing simply made the most money.
It is very easy to find information on anatomy, physiology, and different training theories. What about personal training business training? In my opinion, that is under-served. Therefore, this is the exact reason I created the Personal Training Insider Newsletter.
I know what it is like being a personal fitness trainer. I have been in the trenches in Beverly Hills, California for over 20 years. The main thing holding trainers back financially is their basic sales, and marketing knowledge. Fitness trainers want to teach, not sell. Unfortunately, it is the teachers who struggle financially.
Personal Training Insider is focused on giving personal trainer education, and insight into running a profitable fitness business. We will use our experience, as well as leveraging the experience of other successful fitness pros from around the world to deliver you cutting edge profit tips, tricks, and secrets.
The content will be delivered in multimedia format ( audio, video, and text). Personal trainers will need this information to gain a competitive advantage over their competitors.
Enjoy the newsletter! We wish you the best of luck in your personal trainer business.
2 People have left comments on this post
Aug 14, 2008 - 10:08:15im farely new to selling training but it is also a sell i believe in. How can i convince others into the same feelings?
The best way to convince others is through 3rd party testimonials. What I am referring to is referrals. You can also supply a prospect with current research. A prospect that doesn’t understand the benefit of exercise is completely isolated from the world.
You also need to find out the prospects hot button (wants, and why’s), and craft your presentation. towards their wants.
One more thing, ENTHUSIASM! Your genuine enthusiasm will sell training.