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Personal Training Business Goals
Every January fitness trainers worldwide set new personal training business goals. Many believe this will 
be the year a larger income is generated. The truth is a small percentage will succeed, but the majority of fitness pros will not.
It is unfortunate that so many personal trainers will disappointingly turn their tax return in with the same, or less income than the previous year. Will this be the year you increase your fitness training business income? I sure hope so! In order to help you boost your personal trainer income I am going to provide you with 6 critical keys that will significantly elevate the odds of reaching your specific goal.
Fitness professionals fail to accomplish their yearly goals because they fail to follow each of these important keys. Therefore, by implementing my suggestions below you will be well ahead of the curve, and in excellent position to boost your personal training business income.
6 Keys To Shattering Your Fitness Training Business Goals
1. Get clear on exactly what you want, and why.
Before you set out on your journey of accomplishing your goals make sure you know exactly where you want to go, and the compelling reason why.
Many trainers skip this step, and become lost along the way. Knowing what, and your reason why will propel you through the tough times in the process of shattering your fitness business goals.
It is not only about what you want, but what are you willing to do to get it. A typical trainer sets lofty goals for their personal training business, but are not willing to do what it takes to reach those goals.
Get clear, and with your reason why develop a burning desire to shatter your new personal trainer business goals.
2. Get your mind right.
Fitness riches, and any success first begins with the way you think. Emotional fitness, and how you communicate with yourself separates the high income earning personal trainers from the mediocre ones.
You must develop a positive mental attitude. Negative emotions will give you a negative bank account by de-motivating you.
Begin each day thinking about where you are going, and why. Focus on what you want, not don’t want.
Continue to work on yourself even more so than on your business. Success starts with the way you think.
Motivate Clients To Overachieve
Part of your job as a professional fitness trainer is to get the greatest output from your personal training business clients. Doing so will thrill paying clients into getting fantastic results, and propel them to refer business to you. You know what that means - more money!
How do you get your fitness business clients to overachieve during their workouts? Simple! Follow this one basic principle to condition your clients into putting in more effort. Watch the short video below, right now, to discover this simple, but powerful technique.
Clients are going to love you for this! Watch now, and incorporate it today!
Fitness Trends For 2011
So which fitness trends are going to be hot, and which ones not in 2011? As a professional fitness trainer it is mandatory to know what direction your industry is heading. This knowledge can help a personal trainer stay on the cutting edge by putting themselves in the best possible position to profit. 
The information I present below will help you as a fitness professional position yourself to profit. Therefore, pay close attention to the major fitness trends, and commentary which I have provided.
The fitness industry trends are adopted from the American College of Sports Medicine’s (ACSM) annual survey of its members. In order to determine what will be hot in the fitness industry, ACSM sent a survey out to 19,167 ACSM certified professionals who used the power of the internet to vote on the newest industry trends.
Here are the results. Brace yourself for 2011, and begin planning right now. Plan to profit!
Top 10 New Fitness Trends for 2011
1. Educated and experienced fitness professionals
This fitness industry trend is #1 for the fourth straight year. As more, and more fitness professionals enter the field it is becoming much more competitive. What separates the qualified from the unqualified personal trainers is education, and certifications. Consumers are also becoming more aware of a trainers education, and credentials prior to hiring them.
If you are a fitness pro, then my advice is to continually educate yourself, and get one of the top personal trainer certifications available. Here is a list of the best personal training certifications in the world.
A good personal trainer education will place you in the respected category of qualified fitness professionals. Get educated, get certified, and stay educated!
2. Fitness programs for older adults
Last year this trend was #6. In 2011 it has moved to #2. The baby boomers are aging, and want to live a healthy, more fit, and better quality of life. They are interested in investing in exercise, and fitness to help them live a longer, better quality of life.
If you are a personal trainer, or operate a personal training business, then I would target the older adults. They make great clients because they are motivated, and have the money to invest in your services. This market is steaming hot! Position yourself now!
3. Strength training
Strength training is more accepted now than ever before. It is not just for want-to-be bodybuilders. Men, women, young adults, and older individuals use strength training as a tool to preserve, and even increase strength, and lean tissue. Maintaining strength during aging is very important to older adults.
4. Children and obesity
The fitness trends show that this is another hot market for 2011. If you are a personal trainer, then consider training kids. There is a big opportunity to empower kids to live a healthier, more fit life. The movement starts with us, the fitness professional.
Client Motivation Trick
Are you motivating, and empowering your personal training business clients? I sure hope so! You must discover a clients hot button, and continue pressing it for them to stay focused, and driven. The more you motivate your training client the better chance of them seeing great results. And you know what great results mean - a happy paying client, and more referrals.
In the short video below I reveal exactly what you need to do to MOTIVATE your personal training business client. If you follow this one simple suggestion you will ignite your particular client with passion to accomplish.
Best Personal Training Business Venue
Is it better to conduct your personal training business in client homes, or in your rented facility? I tackle, in detail, this topic in the video below. Watch now!
Many trainers swear by in-home personal training. While others say they would never travel to consult with fitness training clients. The fact of the matter is I have thrived doing both. Yes, I have over 10 years working in one of the top health clubs in the country, and over 10 years running my own in home personal training business. I reveal the good, bad, and ugly regarding both.
