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Personal Training Business Formula
Yes, there are basic things you must do in order to build a successful personal training business. In order to get you focused in the right direction I have put together the official Personal Trainers Wealth Building Formula.
However, before you apply this formula make sure you sincerely train clients with an attitude of serving them. You are in the service business. You serve client by helping them go from where they are to where they want to go. That is why you get paid the big bucks. You change lives!
Wow Personal Training Business Clients
Wow! That is what you want each, and every one of your personal training business clients saying at the end of your workouts. You want to thrill them so much that they tell all their friends, and begin counting the seconds until the next session.
Don’t you want to make your fitness training session the best part of their entire day? Of course you do!
In the video below I list 7 powerful ways you can WOW your client into coming back for more. Follow each of these, and watch your fitness business grow. Remember, it is much easier keeping a client than finding a new one. Therefore, start thrilling your clients now!
Fitness Business Scope Of Practice
As a professional your fitness business has a distinct responsibility of staying within a particular scope of practice. Many personal trainers either have no idea about this scope, or simply ignore it. 
When a personal training business signs up a new client the fitness professional does whatever they can to help that client reach their ultimate goals even if it requires doing things they are not qualified for. This all comes from a desire to impress the new client by having all the answers. Don’t you want your fitness business to look brilliant?
So in order to impress clients many fitness trainers play doctor, physical therapist, massage therapist, psychologist, nutritionist, and even chiropractor. You quickly forget you are a professional fitness trainer, and not one of the professions mentioned above.
Crossing outside of your personal trainer business scope of practice can be very dangerous! You are not qualified, or licensed to be a doctor, or physical therapist. Therefore, do not pretend to be one. Doing so will be setting yourself up for potential legal trouble.
So what can you do? What is a professional fitness trainers scope of practice? It is to assist, or coach pain free individuals into better physical conditioning leading to greater health, and well being. The key word is pain free. If a client has pain that is where a fitness business should be referring out to a qualified health care practitioner.
Personal Training Business Residual Income
If you are a fitness professional like myself you enjoy coaching people in your personal training business to become healthier, and more fit. We do it to help people, right? In return we are paid for our knowledge, and expertise.
The challenge occurs when we can only impact one person, or a small group of people at a time. To me this isn’t efficient. Yes, it is satisfying, but not terribly efficient. Imaging being able to share your fitness knowledge with millions of people. Couldn’t you impact more people? In return, be rewarded financially for helping many more people. The answer is a big yes!
In the video below I reveal what you need to do to get your fitness message out to millions of people. Instead of helping a handful of people imagine touching the lives of hundreds, thousands, and even millions.
Personal Training Business Goals
Every January fitness trainers worldwide set new personal training business goals. Many believe this will 
be the year a larger income is generated. The truth is a small percentage will succeed, but the majority of fitness pros will not.
It is unfortunate that so many personal trainers will disappointingly turn their tax return in with the same, or less income than the previous year. Will this be the year you increase your fitness training business income? I sure hope so! In order to help you boost your personal trainer income I am going to provide you with 6 critical keys that will significantly elevate the odds of reaching your specific goal.
Fitness professionals fail to accomplish their yearly goals because they fail to follow each of these important keys. Therefore, by implementing my suggestions below you will be well ahead of the curve, and in excellent position to boost your personal training business income.
6 Keys To Shattering Your Fitness Training Business Goals
1. Get clear on exactly what you want, and why.
Before you set out on your journey of accomplishing your goals make sure you know exactly where you want to go, and the compelling reason why.
Many trainers skip this step, and become lost along the way. Knowing what, and your reason why will propel you through the tough times in the process of shattering your fitness business goals.
It is not only about what you want, but what are you willing to do to get it. A typical trainer sets lofty goals for their personal training business, but are not willing to do what it takes to reach those goals.
Get clear, and with your reason why develop a burning desire to shatter your new personal trainer business goals.
2. Get your mind right.
Fitness riches, and any success first begins with the way you think. Emotional fitness, and how you communicate with yourself separates the high income earning personal trainers from the mediocre ones.
You must develop a positive mental attitude. Negative emotions will give you a negative bank account by de-motivating you.
Begin each day thinking about where you are going, and why. Focus on what you want, not don’t want.
Continue to work on yourself even more so than on your business. Success starts with the way you think.
