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Personal Training Referrals
How would you like more personal training business clients? If so, be sure to watch the short video below. Your fitness marketing will quickly evolve into a greater income.
One of the best ways to create an avalanche of new clients is by word of mouth referrals. As a matter of fact, you can build an entire fitness business empire on client referrals. Make sure this concept is inside your fitness marketing plan.
Pay close attention to the short video below as I reveal 9 powerful tips that will help you build your own personal training marketing referral engine. These 4 minutes will change your business!
Fitness Trends For 2011
So which fitness trends are going to be hot, and which ones not in 2011? As a professional fitness trainer it is mandatory to know what direction your industry is heading. This knowledge can help a personal trainer stay on the cutting edge by putting themselves in the best possible position to profit. 
The information I present below will help you as a fitness professional position yourself to profit. Therefore, pay close attention to the major fitness trends, and commentary which I have provided.
The fitness industry trends are adopted from the American College of Sports Medicine’s (ACSM) annual survey of its members. In order to determine what will be hot in the fitness industry, ACSM sent a survey out to 19,167 ACSM certified professionals who used the power of the internet to vote on the newest industry trends.
Here are the results. Brace yourself for 2011, and begin planning right now. Plan to profit!
Top 10 New Fitness Trends for 2011
1. Educated and experienced fitness professionals
This fitness industry trend is #1 for the fourth straight year. As more, and more fitness professionals enter the field it is becoming much more competitive. What separates the qualified from the unqualified personal trainers is education, and certifications. Consumers are also becoming more aware of a trainers education, and credentials prior to hiring them.
If you are a fitness pro, then my advice is to continually educate yourself, and get one of the top personal trainer certifications available. Here is a list of the best personal training certifications in the world.
A good personal trainer education will place you in the respected category of qualified fitness professionals. Get educated, get certified, and stay educated!
2. Fitness programs for older adults
Last year this trend was #6. In 2011 it has moved to #2. The baby boomers are aging, and want to live a healthy, more fit, and better quality of life. They are interested in investing in exercise, and fitness to help them live a longer, better quality of life.
If you are a personal trainer, or operate a personal training business, then I would target the older adults. They make great clients because they are motivated, and have the money to invest in your services. This market is steaming hot! Position yourself now!
3. Strength training
Strength training is more accepted now than ever before. It is not just for want-to-be bodybuilders. Men, women, young adults, and older individuals use strength training as a tool to preserve, and even increase strength, and lean tissue. Maintaining strength during aging is very important to older adults.
4. Children and obesity
The fitness trends show that this is another hot market for 2011. If you are a personal trainer, then consider training kids. There is a big opportunity to empower kids to live a healthier, more fit life. The movement starts with us, the fitness professional.
Create A Fitness Marketing Plan To Profit
Personal trainers sabotage their earning potential daily by not having a fitness marketing plan. Without a 
well thought out profit plan for acquiring new fitness training clients, trainers are simply lost in their quest for high income.
Your personal training business has a less chance of failure if you plan for success. Without a roadmap finding new high paying clients can be extremely difficult.
So why do you need a fitness marketing plan to profit?
First off, a well thought out fitness marketing roadmap will help a personal trainer get focused, and remain clear on their particular goals. Having a clear idea on the direction you are heading gives smart trainers a big advantage.
Having an action plan is much better than just guessing what direction to turn, and blindly swinging the bat.
Studies have shown that personal training business companies have a greater chance of failure without a fitness marketing plan. I think it is intelligent to give yourself the best chance possible to succeed. Planning for success is the way to increase your probability of success!
Proper planning will force you to set goals, measure your progress, and modify things if off course. There is a hidden checks, and balances system firmly in place when you plan properly.
Great Personal Trainer Marketing Tip
Would you like one extremely powerful personal trainer marketing tip that can attract dozens of new clients in a very short period of time? Yes, I thought you would be interested.
If you are serious about building a personal training business you MUST do one very important thing. Well, I explain it in detail in the short video below.
This is one of my most powerful personal training marketing tips that you will definitely want to use. It not only brings you new clients for FREE, but also make you more professional. Do this to command professional respect!
You don’t want to miss this video! Watch it, right now! It is very short, and worth every second.
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Personal Training Marketing Question
If you want to succeed as a fitness professional, then you must have the answer to one simple question. Your personal training marketing depends upon it. In order to discover this one simple question go ahead, and watch the short, 2 minute video below.
After you ask yourself this one simple question, it will help you get real clear with your personal trainer marketing to help you attract new clients.
Watch the video below, right now, and answer this one simple question.
